Narrow passages, houses bathing in sunlight, a cultural atmosphere and chit-chat of students; my eyes caught the charm of Ghent. Somewhere in those streets, this street style editorial was captured by the camera of Björn Van Driessche.
As a bachelor student Idea & Innovation Management, I gave the most creative twist to my Trendwatching exam. After tons of research about the trend ‘Cheap Shopping’, the decision to turn theory into something more practical was formed; a fashion editorial.
A parking lot, 8 outfits, a photographer and a model; that’s what it takes to show that affordable clothing can be fashionable. The parking lot brings a certain philosophy to the concept. It’s a place where all layers of the population meet, in the same way as chic and cheap harmonize in the outfits.