Street style: Why fashion can be affordable

Posts, Visuals

Narrow passages, houses bathing in sunlight, a cultural atmosphere and chit-chat of students; my eyes caught the charm of Ghent. Somewhere in those streets, this street style editorial was captured by the camera of Björn Van Driessche.

As a bachelor student Idea & Innovation Management, I gave the most creative twist to my Trendwatching exam. After tons of research about the trend ‘Cheap Shopping’, the decision to turn theory into something more practical was formed; a fashion editorial.

A parking lot, 8 outfits, a photographer and a model; that’s what it takes to show that affordable clothing can be fashionable. The parking lot brings a certain philosophy to the concept. It’s a place where all layers of the population meet, in the same way as chic and cheap harmonize in the outfits.

Yannick 095
VEST: CHEAP SHOPPED
LONG SLEEVE T-SHIRT: FREDERIC HOMS
PANTS: COSTUME ORIGINAL
SHOES: CRODYA
Yannick 115
T-SHIRT: GOD FORBID FASHION
PANTS: CHEAP SHOPPED
SHOES: VANS
Yannick 154
SWEATER: VAGANZ PER LEI
PANTS: CHEAP SHOPPED
SHOES: ADIDAS
Yannick 127
T-SHIRT: GOD FORBID FASHION
PANTS: CHEAP SHOPPED
Yannick 205
VEST: GOD FORBID FASHION
T-SHIRT: CHEAP SHOPPED
PANTS: UN PEU DE PARIS
SHOES: ADIDAS
Yannick 106
T-SHIRT: CHEAP SHOPPED
SHIRT: ANN DEMEULEMEESTER
CARDIGAN: BRIAN DALES
PANTS: COSTUME ORIGINAL
SHOES: CRODYA
Yannick 148
T-SHIRT: CHEAP SHOPPED
VEST: ESPRIT
PANTS: LEVI’S
Yannick 267
GLASSES: GOD FORBID FASHION
SWEATER: KENZO
BELT: CHEAP SHOPPED
PANTS: LEVI’S

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